Surely you have heard of search promotion website. Even if you are unfamiliar with this wording, you know perfectly well that there are search engines (Google, Bing, Yandex, Baidu etc.) that give users a list of websites in response to incoming requests (e.g "apartment for rent", "delivery of meals to the office" or "hotels suburbs"). And some websites are located on the first places in the search engine, and some can be found by scrolling through a few pages.
It is search engine optimization (or, as it is called, SEO) just serves to make your website out on the best places, i.e TOP. More scientifically speaking, search engine optimization is a set of measures to improve the position of your website in search engine results for preselected requests.
Why Your Company Needs SEO?
If in the recent past mainly used the Internet to search for information, but today the situation has changed dramatically. The increasing number of Internet users, new technologies (communication with the target audience through the website, payment systems via the Internet, the ability to order on-line, etc.) and many other factors have transformed the Internet and powerful marketing tool in place for sales simultaneously. For example, the boom of online shopping definitely indicates that skillfully used Internet technology bring stable profits for website owners.
Internet Promotion can be effective for all companies whose target audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year, and it is this audience is very attractive for business, because it has a high purchasing power. Think, thousands, perhaps tens or hundreds of thousands of people every day are looking for your products and competitors’ products are! And all because the more agile competitors have already taken the best seats in the search results. You too can take these "place in the sun" - it needs to start the search engine optimization of your website.
Why the website must be exactly on the first places in the search engines?
There are several reasons. First, the top places in the search engines can be compared with the prestigious areas of the city. Usually the first impression of a company client receives before visiting the organization, knowing where it is located. The more prestigious area, the greater the trust feeds client, and therefore more chance that he will choose you. Powered stereotype: if the firm is located in the city center, this company is thriving. Similarly, this stereotype works and SEO. Websites that are in the TOP, this is usually the most respected websites.
Second, good location attracts many more visitors. Websites are located on the first ten positions (TOP-10, i.e the first page of issue) note, more than 95-minute percent of users. If the search system gives the company's on the fourth page, and further, it is less than 2-percent of users have the patience to have a look at this page.
Therefore, the higher a website in the top, the more traffic it will have. We recommend on the most important needs to be in the top 5 search results.
Why is it important to choose the right basket?
Of course, search engine optimization is a very effective way to attract customers, but with one caveat: it must perform professionals. And it is not so much that inept optimization can cost penalties your website, and that the number of visitors will increase, and the number of buyers not. To advance gave the best results, you need to decide on the list of requests and promoted with the promotion strategy.
Why not move in search engines is harmful?
There are situations where the user has chosen for itself several alternatives and tend to apply to your company and in the company's competitors for more information. Then the user is looking for websites or contact these organizations. In such a situation a few open city telephone directory or call the help desk to find out information. Most would be to seek information on the Internet. And if the website is not optimized by SEO Professionals, then the user will most likely simply will not find information about the company on the Internet! Today's internet user is extremely spoiled and used to spend a lot of time searching. You will not find turn to competitors, searching for information about which would be easier and faster. Agree, very frustrating to lose customers who already want to appeal to you, but just could not do it.
It is evident that for most of the SEO Companies to optimize the website, it is a necessary and effective marketing tool. The question remains: how does this mechanism work? The answer to this can be found under "Stages and schedule for SEO promotion".